Softex Tissue Products is jointly owned by ART and Hunyani Holdings, and was started in 1983 with state of the art equipment, and has perfected the art of paper converting and selling tissue rolls and related paper products.  The company, with a staff complement of about 130, has also diversified into feminine (sanitary wear) and baby products.  Softex has recently expanded into hygiene products.

Softex Femcare is a division within Softex Tissue Products, birthed under a vision of providing a “Total Hygienic Package” to its customers.  Since Softex was already in the tissue business, diversification into the feminine and baby ware products was inevitable.  The division was launched in September 2006 with premium brands namely Nurse Cotton wool, Assure sanitary pads, Assure Tampons and Baby Disposable Nappies.  The brands have gained wide range acceptance in the market and are currently being distributed through all major retail and wholesale outlets. However, efforts are currently underway to make sure that this range of products is available to all Softex customers at arms length.  Softex Femcare is thus expanding its distribution arm to cover small retail shops, pharmacies, salons and flea markets.  All this is part of Femcare’s initiative to avail affordable sanitary products to every woman in Zimbabwe and beyond.

Customer Profile

• Wholesalers
• Retailers
• Industrial
• End users